Instructional Design
Turn Expertise into a Powerful Learning Experience
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The Foundation of All Great Training
Your organization is rich with expertise. It lives in the minds of your subject matter experts, in dense operational manuals, and in years of presentation decks. However, having the knowledge and creating effective training from it are two very different things. Without a strategic plan, even the most valuable content can become an overwhelming, ineffective, and frustrating experience for learners.
This is where instructional design consulting comes in. It’s the essential first step that turns content chaos into a clear, actionable blueprint for success. By applying instructional design best practices and science-backed learning principles, we help you answer the critical questions you’re likely facing right now:
- Where do we even begin with all this complex, disorganized information?
- How can we create training that translates directly into achieving our business goals?
- What's the most effective and engaging way to present this content for our specific audience?
Your Strategic Blueprint for Effective Learning
We partner with you in a strategic, consultative capacity to build the foundation for your training program. Our instructional designers are experts at turning your goals and raw content into a detailed, development-ready plan.
Align strategy and objectives
We work with your stakeholders to transform high-level business goals into clear, measurable learning outcomes that will guide the entire project and define success.
Analyze your audience’s needs
Our process starts with a deep dive into understanding your learners—their roles, challenges, and motivations—to ensure the final program is truly relevant and effective.
Structure your expert content
We collaborate with your subject matter experts to organize their deep knowledge into a logical, easy-to-follow curriculum map that prevents information overload and builds context.
Design the engagement strategy
We map out the most effective ways to make the content interactive and memorable, recommending the right blend of scenarios, simulations, and activities for your specific goals.
Plan for measuring impact
We help you define a clear assessment strategy, outlining how the training will measure comprehension and skill application to provide meaningful insights.
Create the course blueprint
The final deliverable is a detailed storyboard—a complete, scene-by-scene blueprint of your course that is ready for development by your team or ours.
Ready to Build Your Training on a Solid Foundation?
Schedule a strategic consultation to see how our instructional design experts can bring clarity and structure to your next learning project.
Why Choose Us for Instructional Design
You have the subject matter experts. We have the expertise to unlock their knowledge. Our instructional designers are specialists at bridging the gap between raw information and a great learning experience. We don’t just organize content; we act as your strategic partner, ensuring your training is built on a solid foundation of learning science from the very beginning.
Choosing to engage with us for instructional design services is the first step in a larger development project. It’s for organizations that know they need to “get it right” from the start and want an expert to guide them in creating a curriculum that is purposeful, engaging, and built to succeed.
- We Specialize in Making the Complex Clear: Our instructional designers excel at working with subject matter experts to deconstruct complex, technical topics and rebuild them into clear, effective learning journeys that make sense to any audience.
- A True Consulting Partnership: We don’t just take your content and give you a storyboard. We act as your strategic consultants, guiding you through a collaborative process of discovery and decision-making to build the best possible learning plan.
- Blueprint for Scalable Success: The blueprint we create is a strategic asset. It provides a consistent, high-quality foundation that can be used to build a single course or an entire curriculum, ensuring excellence and alignment as your training needs grow.
Structuring Success for a National Safety Certification
The Challenge: The Construction Safety Association of Manitoba needed to create a comprehensive and engaging new eLearning program for its national COR™ Safety Certification. The content was complex, extensive, and absolutely critical to get right.
Our Solution: The foundation of this successful project was a deep instructional design partnership. Our instructional designers worked closely with CSAM’s subject matter experts to audit, organize, and structure 19 modules of dense safety material into a clear and logical learning curriculum. This strategic blueprint became the roadmap for the entire development process.
The Result: The new COR™ course is a success, providing learners with a streamlined and effective certification path. The initial strategic work in instructional design was the key, ensuring the final product was not only engaging but also instructionally sound and meeting all of the critical learning objectives for this vital safety program.
Read the full case study to learn how the Construction Association of Manitoba successfully launched their new certification program with us
FAQ about Instructional Design
What is instructional design, and why do I need it if I already have experts?
Your experts know what to teach; an instructional designer knows how to prepare it effectively for learner consumption. Instructional design is the science of structuring content and creating experiences that make learning easier, more engaging, and more memorable. It ensures your expert knowledge is translated in a way that your audience can absorb and apply.
What is the actual deliverable of instructional design services?
The primary deliverable is a comprehensive, development-ready “blueprint” for your training program. This typically includes a detailed curriculum map, a complete storyboard with all on-screen text and narration, and a description of all visuals and interactive elements. This final storyboard is ready for development using your chosen authoring or creative tools.
Our internal team is stretched thin. How does your team collaborate with ours?
We are designed to meet you where you need us. Our instructional designers can act as an extension of your team, taking the lead on the heavy lifting and guiding the process from start to finish. We can also provide customized support to augment your existing team, filling in specific skill gaps or providing an expert review of your work. Our goal is to make the process easy and efficient for you.
Can instructional design help us with existing training, not just new courses?
Absolutely. If an existing course isn’t performing well, an instructional design consulting session is the perfect first step. We can conduct a full audit of the program, identify areas of weakness, and create a strategic plan to restructure and redesign it for greater impact and engagement.
We’ve never created a custom training course before. Do we need to be experts?
Not at all. Our process is designed to support you every step of the way. You bring the expertise about your business and your people; we bring the expertise in learning science and design. We make it easy for you to be successful by guiding you through a collaborative process, asking the right questions, and handling all the instructional design work. You don't have to be a training expert to create great training.
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