Customer Training
Empower Your Customers Through Expert Training
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Training That Builds Your Business
Your relationship with your customer doesn’t end at the point of sale; it’s just beginning. A customer who is confident and proficient with your product is your greatest asset—they become a loyal advocate, rely less on your support team, and are more likely to grow with you.
Unlike internal training, your customer-facing courses are a direct reflection of your brand, a core part of your value proposition, and a powerful opportunity to impact business goals directly. Whether you’re providing it as a free resource or selling it as a premium certification, your customer training needs to be professional, engaging, and flawless. You’re likely looking for a partner to help you:
- Accelerate your new client onboarding process and reduce “time-to-value.”
- Reduce the load on your customer support teams by proactively answering common questions.
- Create a new, reliable source of revenue by selling or licensing your courses.
- Ensure a high-quality, professional experience that enhances your brand’s reputation.
Your Toolkit for Customer Success
We are your expert partners in creating a customer-facing learning program. We design experiences that not only educate but also strengthen your customer relationships and meet your specific business goals.
Build a client onboarding program
We transform your complex software or processes into a clear, guided learning path that gets your new customers up and running quickly and smoothly
Create a revenue-generating product
We design, build, and brand your proprietary content as a high-quality course that you can sell to individuals or license to other organizations.
Develop just-in-time support
We can create a library of short, how-to videos and microlearning assets that demonstrate to clients how to utilize your online systems, thereby reducing friction and the need for support calls.
Rebrand & white label your courses
We can customize and rebrand your existing training for your specific clients, or even create unique versions of a course with tailored content for different markets.
Support your eCommerce strategy
We are technical experts who can consult on and integrate your courses with your eCommerce solution, ensuring a seamless sales and delivery process for your customers.
Partner on grant-funded initiatives
We have experience with grant-funded projects, working closely with you to develop a creative approach that meets the project’s rigorous timelines and strict budget requirements.
Ready to Build a World-Class Customer Experience?
Schedule a strategic consultation to discover how we can help you develop a professional training program that fosters customer loyalty and drives revenue.
Why Choose Us for Customer Training
When your training is your product, or a key part of your customer experience, the stakes are higher. You need a partner who is more than a simple course builder; you need a strategic partner who understands the technical, instructional, and business side of customer education.
We are that partner. We have the deep experience to consult on the entire ecosystem—from the core instructional design to the final delivery strategy—ensuring your program is a professional and strategic success.
- We Are Your Strategic Consultants: We don’t just build; we see the bigger picture. We consult on your entire customer success ecosystem, from instructional design to the technical logistics of eCommerce integration and whitelabeling, helping you create a holistic program that drives your business.
- A Focus on Your Brand Experience: We know this training is a reflection of your brand. Our creative and instructional teams are dedicated to crafting a polished, professional, and intuitive experience that fosters customer trust and satisfaction.
- Proven Partner for High-Stakes Projects: We have a successful track record with complex, outward-facing initiatives. We excel at managing projects with firm deadlines and unique requirements, such as grant-funded programs and multi-market localizations, ensuring your project is delivered on time and on budget.
Building a High-Stakes, Revenue-Generating Certification Program
The Challenge: The Liquor, Gaming and Cannabis Authority of Manitoba (LGCA) needed to create a mandatory public certification program for all individuals working in liquor service and retail across the province. The training had to be accessible, fully bilingual, and flawlessly reliable for a large-scale public audience.
Our Solution: We partnered with the LGCA to build their “SmartChoices” certification programs from the ground up. This included complete instructional design, bilingual development (in both English and French), and a high-stakes final exam. The program was designed to provide a professional and user-friendly experience that could be deployed to tens of thousands of users. In addition to the module series, we also played a role in bringing the courses to market with an eCommerce storefront to sell their certification training.
The Result: The LGCA’s certification program has become the provincial standard, successfully training and certifying a large public-facing workforce. The program ensures public safety and legal compliance, demonstrating how a well-built program can be scaled to an entire province.
Read the case study to explore how LGCA “Smart Choices” delivers essential customer training to the masses with Custom Learning.
FAQ about Customer Training
How is creating customer training different from training our own employees?
While all professional training should be polished, customer-facing training has a unique role. It’s a direct reflection of your brand and a key part of your customer’s experience. It often has a direct link to external business KPIs, such as increasing product adoption, reducing support calls, or generating revenue, which requires a strategic design that is both instructional and brand-focused.
We want to sell our training. Can you help with the eCommerce part?
Yes. While we don’t provide the eCommerce platform itself, we are expert consultants in this area. We build your course to be fully compatible with your chosen system. We can help you navigate the right technical solutions to protect your intellectual property while ensuring a seamless and secure sales and delivery process for your customers.
Our training is for a complex certification. How can eLearning handle that?
For complex topics, a “show-me, tell-me, let-me-try” approach is key. We can build a comprehensive program that includes animated explainer videos for core concepts and interactive, decision-making scenarios for more complex applications. For example, a certification course on ethics could use scenarios to test a learner’s judgment, while a coaching program could simulate real-world challenges. This combination helps your customers build hands-on confidence.
We have a grant-funded project with a strict deadline and budget. Can you work with that?
Absolutely. We have a proven track record of success with grant-funded projects. We understand the high-stakes nature of these initiatives. We will partner with you from the beginning—even at the grant submission stage—to develop a realistic scope and a creative approach that aligns with your strict budget and meets your critical deadlines.
With the right partner, bring your eLearning vision to life
We’ll help transform your training into engaging, cohesive custom eLearning courses hassle-free and within budget — so your learners can achieve more.
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