Video & Animation
Use Videos and Animation to Explain and Inspire
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When Text and Slides Aren't Enough
Some ideas are too complex, too nuanced, or simply too important to be confined to static content alone. When you need to demonstrate a hands-on process or explain an intricate concept, video and animation are the most powerful tools for creating clarity. Similarly, when converting instructor-led training to eLearning, the warmth and expertise of a great facilitator can get lost; a well-placed video can bring that essential human element back into the experience.
A dynamic video or animation can serve many purposes, including:
- A short, just-in-time resource your team can access in the field, for new features, or as a walkthrough to process changes
- A quick explainer to set the stage for a scenario
- Demonstrate a hands-on process that must be seen to be understood.
- Explain a complex or nuanced idea that is difficult to grasp through text.
- Tell a compelling story that builds an emotional connection with the learner.
- Bring a human element to your digital training, especially when converting from instructor-led sessions.
While video and animation are powerful mediums for messaging, they can be passive on their own. Their true value is unlocked when they are used intentionally to support learners and solve specific communication challenges. Integrating professional video and animation into your training doesn't just make it more interesting; it delivers clear advantages for your learners and your organization.
- Deeper Comprehension, Faster: By showing, not just telling, we help learners grasp complex topics more quickly. Animation can take learners inside a machine, and video can demonstrate a nuanced human interaction, leading to a true understanding that sticks.
- A Personal, Human Connection: Featuring your own experts on screen or using relatable, character-driven animation builds a powerful connection with your audience. This fosters trust and makes the learning feel more relevant and authentic.
- Consistent, Scalable Training: A video delivers the exact same perfect message every single time. This ensures critical processes and brand messages are communicated with absolute consistency across your entire organization.
How We Use Video and Animation to Deepen Understanding
We solve challenges by blending instructional design with cinematic video-based storytelling and professional animation. We create specific learning tools designed to overcome your biggest communication hurdles.
Visualize complex concepts
We use 2D and 3D animation to deconstruct complex machinery, abstract concepts, or intricate software, giving learners an inside look that static diagrams can't provide.
Enhance your expert videos
We take your raw SME footage and transform it into a dynamic asset, adding motion graphics, callouts, and professional edits to create a polished and engaging final product.
Tell compelling stories
We develop narrative-driven animations or use your footage to tell powerful first-hand stories—like a personal account of a workplace safety incident—that connect emotionally with learners.
Demonstrate critical processes
We produce crystal-clear, step-by-step video demonstrations for hands-on tasks, product usage, or safety procedures, ensuring consistency and clarity for every viewer.
Make your video interactive
We can build an engaging course around your video content, embedding knowledge checks, branching decisions, and clickable hotspots that transform passive viewing into an active learning tool.
Leverage AI for efficiency
We use cutting-edge AI-powered tools to create stylish animations, generate character sets for stories, and efficiently customize stock video, getting the most value from your investment.
Ready to Bring Your Training to Life?
Schedule a strategic consultation to explore how custom video and animation can make your most important content clear, engaging, and effective.
Why Choose Us for Custom Video and Animation
Choosing a partner for video production means trusting them with your brand and your message. Our process is built on a foundation of collaboration and instructional expertise, ensuring the final product doesn't just look great—it achieves your learning goals. We are storytellers with a purpose.
Our multidisciplinary team handles the entire production process, from scriptwriting and storyboarding to animation and post-production. We merge creative talent with a deep understanding of adult learning principles, so you can be confident the final product will be an effective and professional asset for your organization.
- Instructional Design at the Core: We aren't just a video production house; we are learning experts. Every script and storyboard is created by an instructional designer to ensure it is focused, effective, and aligned with your objectives.
- A Complete In-House Team: You get access to a large, dedicated team of scriptwriters, designers, animators, quality assistance specialists, and project managers. This eliminates the risk of managing multiple vendors and ensures a cohesive, high-quality final product.
- Proven, Collaborative Process: From the initial concept to the final cut, you are involved at every key stage. Our transparent process for reviews and feedback ensures the project stays on track and true to your vision.
Video and Animation a Smart Choice for Immersive Learning
The Challenge: The Liquor, Gaming, and Cannabis Authority of Manitoba (LGCA) needed to create an immersive, interactive certification program to teach liquor service safety. A key component was a series of existing video scenarios depicting real-world safety risks.
Our Solution: Rather than simply presenting the videos, we built an engaging eLearning experience around them. We created a branching-path course where, after watching each scenario, learners were required to make a critical decision. This transformed the passive videos into active, decision-making practice.
The Result: The new “Smart Choices” program was a huge success. By leveraging the client's existing video assets within a thoughtfully designed interactive course, we created an effective and engaging learning experience that met all of the LGCA’s certification requirements.
Read the full case study to learn how LGCA “Smart Choices” used video and animation to impact the learning experience
FAQ about Custom Video and Animation
Is video just for “visual learners”?
That’s a common misconception. While video is highly visual, its power comes from combining visuals with audio (narration and sound design) and motion to tell a story. When we add interactive elements, it engages the learner on multiple levels, making it a powerful multi-sensory tool that benefits everyone, regardless of their preferred learning style.
My content is very technical. Is animation too “childish” for my audience?
Not at all. Professional animation is a sophisticated and versatile tool. We can tailor the style to be appropriate for any organization and content, from using real-world images within the animation to creating a clean, corporate aesthetic. A well-designed animation can provide a level of clarity on technical subjects that is simply impossible with other mediums.
We have an expert instructor. Should we just film them?
Filming your SME can be a powerful way to maintain a human connection, but it also comes with significant challenges: scheduling, the cost of a professional videographer, the pressure on the SME to “perform,” and the long-term risk of that person leaving the company. Our value lies in taking your footage—however it’s captured—and enhancing it with motion graphics and professional editing to create a polished, evergreen asset.
When is video not the right solution?
Video is less effective when the learning objective requires deep, critical debate or abstract thought without a visual component. Based on research like Mayer’s 12 Principles of Multimedia Learning, we know that purely decorative visuals can distract from the core lesson. In these cases, video can still be used to introduce a concept, but the primary activity might be better suited for a facilitated discussion or a text-based scenario.
How are you using AI in your video and animation services?
We use AI as a powerful efficiency tool to get the most from your investment. For example, we use AI-powered tools to create stylish animations more quickly. For story-based projects, we can use AI to generate a consistent set of character images and then animate them, bringing a narrative to life without the cost of a full video shoot. Using powerful AI tools, we can further customize your video and animation with your brand, for example, adding your logo to a hard hat or changing the colors of clothing to match uniforms.
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