Canada Soccer
Canada Soccer transformed in-person coach training into a custom blended learning program that changed the game for coach education nationwide
Revenue grew 733%, training time was cut in half, and learner satisfaction improved across the board.
A national training program that couldn’t keep up with the fastest-growing sport in the country
Canada Soccer trains coaches at every level — from local recreational clubs to competitive associations — on the hard and soft skills they need to develop players safely and effectively. But the program was built entirely around in-person workshops delivered on the pitch, and as the sport grew, that model couldn’t scale. Scheduling, travel costs, and tracking completions nationwide became unmanageable — and the pandemic made in-person delivery impossible.
The organization needed to redesign its coach education from the ground up without losing what made it work: hands-on practice, community connection, and mentorship from experienced coaches.
A blended learning experience designed for coaches, by coaches
Four coaching streams, one consistent structure
The Grassroots Coach Education Program was built around four streams — Active Start, FUNdamentals, Learn to Train, and Soccer for Life — each following a clear, consistent structure. Every stream begins with a shared foundational course, followed by age- and stage-specific training, and concludes with a hands-on, locally delivered workshop.
Workshop content reimagined for the screen
Working closely with Canada Soccer’s subject matter experts, the instructional design team transformed the original workshop material into clear, bite-sized eLearning modules with consistent, templated layouts. All training was developed in both English and French, ensuring nationwide accessibility.
Self-serve registration, instant access
Members register and purchase training through an online store, with learning accounts created instantly and learning paths available immediately. Completion tracking at every level — from individual coaches to clubs, provinces, and territories — gives Canada Soccer full visibility into progress nationwide.
See the training in action
The Neovation team put the eLearning courses into readable, bite-sized pieces where we didn’t lose the content or the intent. The result was a consistent look across courses. What they came up with was just outstanding.
Outcomes
About Canada Soccer
National Sport Organization
Canada Soccer is the official governing body for soccer in Canada, supporting the country’s most played participatory sport. Canada Soccer serves approximately 1,200 clubs operating across every province and territory, including 1 million registered active participants. Coaches and referees receive training from Canada Soccer, with over 32,000 participating nationwide.
For more information about Canada Soccer, visit their website.
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